General admission tickets to the Farm Progress Show on Wednesday, September 1, will include entry to the Brice concert. “Our work with Lee not only brings the recognition farmers deserve but also showcases the importance of the agriculture industry and its impact on every single person in North America.” “Our partnership with Lee Brice personifies what we are all about at Case IH - we celebrate the hard-working producers whose perseverance is unmatched like no other,” said Scott Harris, Case IH vice president of North America. The song reinforces the mission of Case IH’s Built by Farmers brand campaign, which highlights the deep ties between Case IH employees and their collective farming backgrounds. “The song is a celebration of the tireless and often unacknowledged work that goes into keeping families across America fed.” “‘Farmer’ is all about elevating the farming profession by painting a picture of the hardworking individuals and whole families - even generations of families - who dedicate so much of their time, resources, energy and lives providing for us all,” Brice said. We’re delighted to co-sponsor this concert experience and help share it with farming families at this year’s Farm Progress Show.” “It’s a main tenet of our company’s deep-rooted history in agriculture that we find - and create - opportunities to empower and encourage U.S.
“Our team is proud to come alongside Case IH and Lee Brice,” said Don Tourte, senior vice president of sales and events with Farm Progress. On September 1, Brice will hold a concert presented by Case IH and co-sponsored by Farm Progress, during which Brice will debut his new song “Farmer” to Farm Progress Show attendees, exhibitors and sponsors. Farm Progress Show 2021 will feature a new voice in support of agriculture and American farmers - that of country music star Lee Brice.
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